The CREATE framework explained and applied — Activating users is hard. Even if a user is motivated to take action, often it is still hard for them to make the first step. This is called the intention-action gap. So, how can we, as UX designers, still stimulate them to do so? …

Exploring Cialdini’s persuasive strategies to help people develop healthy habits. — Especially for young adults, meeting friends and making new connections is very important. Young adults are negatively influenced the most by social isolation. Many young adults have taken their social lives into their own creative hands. For example, with (video) calls and social (media) apps. Nonetheless, the negative impact did…

A couple of months ago I learned about ludic design. At first, I thought it was quite strange, to be honest with you. I have been taught to design with a specific purpose in mind. A product is created for a determined audience to make an action easier. When you…

A 5-step process — Do you also miss the times when we could simply hang around and organicly meet new people? So do I, and many others. The many lockdowns have made it difficult to meet new people, especially for students. Which is why we wanted to help bring students together. …

Often we design with a specific purpose in mind. A product is created for a determined audience to make an action easier. When you are designing for ludic engagement, the purpose does not matter. It is up to the user to determine what to do with the product. Sounds weird, does it? — People do not only pursue activities with intent. People do also engage in so-called ludic activities. Ludic activities are playful and stimulate the mind. Examples of everyday ludic activities are scrolling, playing word games, watching tv, or admiring the view. Such activities are not just a way to relax…

I miss you. I miss my friends. I miss my family. To be honest, I sometimes even miss my peers and colleagues. Even though there are ways to stay in touch, such as texts and phone or video calls, it does not feel the same way as meeting up. …

Your vacuum cleaner just broke and you need a new one. What do you pay attention to when searching for a vacuum cleaner? There are numerous things like the sound, price or the weight. Should it be with or without a bag? Automatic, wireless or just traditional? One aspect weighs…

While I started my first Product Owner job, I noticed that everyone wanted different things. Development wanted to implement a new feature to make the system faster. Marketing wanted to add a feature because the competitors had it too. The service desk kept asking when the new feature would be…

If you could create the perfect pizza, what would be on it? Would the crust be thick or thin? Maybe even filled with cheese or sausage. I can imagine you’re drooling right now. So am I. My perfect pizza would be thin, covered with spicy tomato sauce, 5 different kinds…